Fiorenza: Love and Tourism for Her Land
It was the summer of 2000 when Fiorenza found herself almost by chance promoting the Trenino
Verde della Sardegna in a small stand in front of the Torre di Bari Sardo. Thus began a journey full of meetings with enthusiasts and visitors from all over the world, and thanks to this extraordinary historic train, Fiorenza understood how much value was hidden behind the work of promotion, how important it was for oneself and for one’s own territory to talk to people, constantly discuss their needs and to know that one could offer unforgettable experiences to all those who choose Ogliastra as a destination for their holidays. Thus, what began as a simple summer job to support her studies at the Faculty of Economics at the University of Cagliari, became for Fiorenza a real mission: to know, transmit and enhance one of the most beautiful territories in Italy, Ogliastra. After graduating in Economics and Business, she was presented with the opportunity of a doctorate that
would require her to move abroad. Fiorenza accepted the challenge, leaving behind
the safe environment of home and her job as a promoter and set off, not without difficulty, to
continue her university career.
In the two years she spent in the United Kingdom, she learned English and obtained a master's degree in
economics at the University of Essex. But shortly thereafter, the increasingly
strong awareness of having left a job she loved grew together with that sense of
duty towards her family and that Sardinian longing that affects all the
people who move away from it.
So Fiorenza abandoned her doctorate to return to her Ogliastra where, enriched by
new ideas and experiences, she committed herself to realizing her dream, which over the
years she would carry forward with professionalism and passion.
In 2010, STS Ogliastra was born, the tourist services agency that Fiorenza created
by building solid relationships with all the operators and experiencing first-hand the
variety of the Ogliastra tourist offer, from the most extreme treks to relaxing evenings on a
sailing boat, with the awareness that knowledge and passion for the
own territory are essential to be able to give the right advice and offer tourists all the
resources to best enjoy their time in the extraordinary Ogliastra territory.
Care, professionalism and passion for their land have made the small office of STS
Ogliastra, in the historic little station of the Trenino Verde in Arbatax, a point of reference
for local operators and for travellers from every corner of the planet, who here
find support, information and a vast catalogue of experiences to live every
emotion that Ogliastra has to offer.
